Comments for Eva Snijders | Coach & Storyteller http://evasnijders.com Coaching, Storytelling, Change. Wed, 02 Nov 2011 17:44:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Storytelling for Branding, the Red Bull Way by evasnijders http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-24495 evasnijders Wed, 02 Nov 2011 17:44:27 +0000 http://evasnijders.com/?p=487#comment-24495 Juanjo! Thanks for your visit! I knew yours would be a good question! One that needs a separate post as a response. And bullet points, right? ;-) Nevertheless, I think I can sum it up in a single phrase: <strong>"Red Bull are who they say they are"</strong>. How's that for an answer? Juanjo! Thanks for your visit!
I knew yours would be a good question! One that needs a separate post as a response. And bullet points, right? ;-)
Nevertheless, I think I can sum it up in a single phrase: “Red Bull are who they say they are”. How’s that for an answer?

]]> Comment on Storytelling for Branding, the Red Bull Way by evasnijders http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-24494 evasnijders Wed, 02 Nov 2011 17:42:08 +0000 http://evasnijders.com/?p=487#comment-24494 Nacho! Exactly! This is not about consuming anymore, this is all about connecting, about sharing (values, ideas, hopes and fears). This is about living in the same universe (trust me, not all of us do ;-) Nacho! Exactly! This is not about consuming anymore, this is all about connecting, about sharing (values, ideas, hopes and fears). This is about living in the same universe (trust me, not all of us do ;-)

]]> Comment on Storytelling for Branding, the Red Bull Way by Juanjo Brizuela http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23794 Juanjo Brizuela Sun, 30 Oct 2011 21:42:35 +0000 http://evasnijders.com/?p=487#comment-23794 Nice post, Eva. In your opinion, what are the principal keys for these stories in Red Bull? Nice post, Eva.
In your opinion, what are the principal keys for these stories in Red Bull?

]]> Comment on Storytelling for Branding, the Red Bull Way by Nacho Villoch http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23445 Nacho Villoch Fri, 28 Oct 2011 20:39:39 +0000 http://evasnijders.com/?p=487#comment-23445 just to make the point on a powerful story of brand ambassadors with a contagious passion http://www.youtube.com/watch?v=CjEnjW43VbI PLease notife that they do not drink race bull (No product placement) ; the brand is the facilitator, the one that gives them wings ant take the sportsmen to its peak performence. Smart! just to make the point on a powerful story of brand ambassadors with a contagious passion http://www.youtube.com/watch?v=CjEnjW43VbI

PLease notife that they do not drink race bull (No product placement) ; the brand is the facilitator, the one that gives them wings ant take the sportsmen to its peak performence. Smart!

]]> Comment on Storytelling for Branding, the Red Bull Way by evasnijders http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23409 evasnijders Fri, 28 Oct 2011 14:54:49 +0000 http://evasnijders.com/?p=487#comment-23409 Dear Nacho, Thanks for stopping by! That is exactly my point: coherence is the basis of a strong brand. Have a great Halloween! Eva Dear Nacho,
Thanks for stopping by! That is exactly my point: coherence is the basis of a strong brand.
Have a great Halloween!
Eva

]]> Comment on Storytelling for Branding, the Red Bull Way by Nacho Villoch http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23396 Nacho Villoch Fri, 28 Oct 2011 14:46:04 +0000 http://evasnijders.com/?p=487#comment-23396 Not only in Story-Telling; In my opinion they (RedBull) are doing an awesome job in Branded Content ,in the way hey have succed in merging the values of the brand with the user experience and the message, embedded in action packed experiences ( videos / films / Contents ; Which takes us to the territory of Trans-media storytelling , as their message goes from sponsored events, to YouTube, to BTL, to pr, to games, in a consistent -and highly efficient- fashion. Not only in Story-Telling; In my opinion they (RedBull) are doing an awesome job in Branded Content ,in the way hey have succed in merging the values of the brand with the user experience and the message, embedded in action packed experiences ( videos / films / Contents ; Which takes us to the territory of Trans-media storytelling , as their message goes from sponsored events, to YouTube, to BTL, to pr, to games, in a consistent -and highly efficient- fashion.

]]> Comment on Storytelling for Branding, the Red Bull Way by evasnijders http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23191 evasnijders Thu, 27 Oct 2011 16:16:08 +0000 http://evasnijders.com/?p=487#comment-23191 Hi Brian, Back at my desk, I had a look at your site and think I understand where that came from now. Are we talking context? Transmedia, even? Then we agree. Would love to hear more about your work. Eva BTW (Slightly jealous to know you have toured with the Sex Pistols and The Clash) Hi Brian,
Back at my desk, I had a look at your site and think I understand where that came from now. Are we talking context? Transmedia, even? Then we agree. Would love to hear more about your work.
Eva
BTW (Slightly jealous to know you have toured with the Sex Pistols and The Clash)

]]> Comment on Storytelling for Branding, the Red Bull Way by evasnijders http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23181 evasnijders Thu, 27 Oct 2011 13:56:37 +0000 http://evasnijders.com/?p=487#comment-23181 Hello Brian, Thanks for your visit. I don't think Red Bull has a storytelling engagement strategy at all. What I said is they are coherent in their actions and their content is basically the narrative of what they actually do as a company and sponsor. I am guessing your in the distribution business (can't see your flash site on my iPhone) and you will know a lot more about that part than I do. Great challenges ahead, I imagine. Greets, Eva Hello Brian,
Thanks for your visit. I don’t think Red Bull has a storytelling engagement strategy at all. What I said is they are coherent in their actions and their content is basically the narrative of what they actually do as a company and sponsor. I am guessing your in the distribution business (can’t see your flash site on my iPhone) and you will know a lot more about that part than I do. Great challenges ahead, I imagine.
Greets,
Eva

]]> Comment on Storytelling for Branding, the Red Bull Way by brian morris http://evasnijders.com/storytelling-for-branding-the-red-bull-way/comment-page-1/#comment-23180 brian morris Thu, 27 Oct 2011 13:43:03 +0000 http://evasnijders.com/?p=487#comment-23180 i wasn't aware that red bull even had a storytelling brand engagement strategy. what good is a great idea & the strategy behind it if it's not properly distributed? content is still king, but the way you put it out there----and where----is the new creative strategy worth thinking about. i wasn’t aware that red bull even had a storytelling brand engagement strategy. what good is a great idea & the strategy behind it if it’s not properly distributed? content is still king, but the way you put it out there—-and where—-is the new creative strategy worth thinking about.

]]> Comment on Dime qué te preguntas y te diré qué respuesta obtienes by evasnijders http://evasnijders.com/dime-que-te-preguntas-y-te-dire-que-respuesta-obtienes/comment-page-1/#comment-22729 evasnijders Tue, 25 Oct 2011 14:25:46 +0000 http://evasnijders.com/?p=467#comment-22729 Pues a mi me alegra que te guste, Ignasi. ; ) Pues a mi me alegra que te guste, Ignasi. ; )

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